ホットペッパーに月30万、まだ払い続けますか。

Default search habit for Japanese hair-salon discovery. Massive coupon inventory, 24/7 booking via SALON BOARD, integrated stylist blogs (each stylist gets their own blog feed), nearMe geo-filter, ヘアカタログ database with searchable styles, ranking pages and 'こだわり' filters (個室, ヘッドスパ専用, 女性専用 etc). Reviews tied to verified bookings.

Listing fee is a punishing fixed cost (¥25,000 entry plan up to ¥300,000+/month for top placement; some Tokyo salons reportedly pay ¥1M+) regardless of bookings produced. Coupon-driven traffic = 一見客 with poor LTV; salon owners say they 'rent customers' instead of owning them. No way to push past clients off the platform — every rebook still costs the salon. Stylist blogs live on HPB domain, so SEO equity is HPB's, not the salon's. Cancellation = customer rebooks via competing salon's HPB coupon next visit.

Inverts the salon-first model — clients book a specific stylist (often アシスタント or junior 美容師 building a customer base), with success-based fees (¥110-¥880/booking, no monthly listing fee). 750万 downloads, 月間予約40万件, 27,000 stylists listed. DM chat between client and stylist before booking removes counseling-mismatch risk. Ranking is satisfaction/profile-quality based, not pay-to-rank. Each stylist has portfolio + reviews tied to their identity, not the salon's.

Heavily skewed to トレーニーモデル discount work — pricing is anchored low (modeling-rate cuts/colors), erodes salon margin if used as primary channel. Once a stylist changes salons, the customer follows the stylist — terrifying for owners who paid to train them. No deep カルテ (chemical history, allergies, formula) — chat-based info is fragile. Heavy on 20代女性 in major metros only.

Curated/審査制 listing — only vetted upscale salons in 首都圏 + 名古屋, attracting 20-30代 OL/professional women with disposable income. Editorial 'Beauty名人100' lists, 実力派スタイリストTOP10 awards, OZポイント loyalty across the OZmall network (restaurants/spas/hotels). Quality bar avoids the race-to-the-bottom couponing that plagues HPB.

Geographic scope is a hard ceiling (Kanto + 一部 Tokai only) — useless for regional salons. Audience skew (women 20-30s, 'OZ的 lifestyle') filters out men, family salons, mature women. Listing requires editorial pitch + ongoing campaign participation = effectively another marketing job. Salon detail pages still rely on OZmall's house template — limited brand expression.

Salon-side reservation/CRM hub built specifically for ヘアサロン: aggregates HPB + 楽天ビューティ + Google予約 + LINE公式 + 自社サイト bookings into one calendar so the receptionist isn't juggling 5 tabs. LINE-native 予約フォーム + リマインド + ショップカード + クーポン配信. Web予約フォーム with stylist nomination, 設備管理 (シャンプー台/カラー席), 順番待ち, スタッフ専用ページ. Integrates with LINE 公式アカウント for retention messaging.

Initial cost ~¥100,000 + ¥21,000+/月 — expensive for solo salons. Public-facing 自社予約 page UI is functional but visually dated vs HPB; conversion of a cold visitor on the salon's own site is weaker than HPB's polished funnel. Reliance on LINE 公式 means once LINE changes pricing (which happened 2023→2024 with message-volume tiers), retention costs spike outside the salon's control.

Stylist-first, since 2011. Each professional gets a 'mini-website' with bio, portfolio gallery, services + prices, 24/7 self-booking link they can share on Instagram bio. Automated rebooking prompts, birthday messages, no-show protection (auto-charge card). Marketplace exposure as bonus — but the stylist's profile URL is THEIRS to share, so client relationship stays with the stylist not the platform.

Recent fee structure changes (new-client fees up to 30% on first booking) generated heavy backlash among independent stylists. US-only payment integration. Aggressive marketplace algorithm sometimes ranks paid stylists above the one a client searched for. 403 to non-US IPs.

All-in-one for high-volume barber/hair: online booking, calendar, payments, Boost (paid promo), reminders, marketing campaigns, no-show fee enforcement, marketplace + branded business profile. Speed-of-checkout focus; deep barbershop adoption.

Booksy Boost is a pay-to-rank lever that recreates the HPB problem. Subscription tiers can climb past $100/mo before transaction fees. Marketplace listings homogenize brand presentation. EU/Treatwell overlap = inconsistent presence by region.

Marketplace + Connect SaaS. Clean booking funnel (service→staff→time), prepayment supported, treatments-database is cleaner than HPB's category sprawl. Connect calendar sync to Google.

Commission on first-time bookings (~ percentage cut) means high-cost acquisition that owners feel after a few visits. Listing prominence tied to ad spend. Brand tone is upscale/female-skewed; underperforms for barbers and family salons.