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Online store for a small business in Japan: how to start

KGA IT
2026-10-122 min
loja onlinee-commercevendas onlinepequenas empresasjapãokga it

Selling online extends a small business's reach without another physical shop. But starting without a plan usually means rework.

The options

  1. Marketplaces: quick to start, but with fees and little brand control.
  2. Hosted store platform: monthly fee, ready-made templates, built-in payments.
  3. Store on your own website: more control and identity, needs careful setup.

Many businesses start simple and expand later.

What to prepare first

  • Product photos and descriptions in your customers' languages.
  • Clear prices, shipping and delivery times.
  • Payment methods your customers use.
  • Return and exchange policy and the legal information required for online sales in Japan.
  • Delivery process: who packs, who ships, how the customer is notified.

Security and data

  • Two-step verification on the store admin.
  • Updated plugins and system.
  • Care with customer data: addresses, phone numbers and emails need protection.
  • Backup of the site and orders.

How KGA IT helps

  • Custom website: from ¥49,800.
  • Website plan: ¥5,000/month, no setup fee, no lock-in; the code is yours.
  • Automation: from ¥49,800, for example order notifications by email or LINE.
  • Digital consulting: from ¥30,000.

Prices include tax. See the pricing page and web development. KGA IT is based in Kosai, Shizuoka, and works in 9 languages.

Contact KGA IT

The consultation is free with no obligation. Reach us through the contact page, LINE or WhatsApp.

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